Goldfish Crackers and Frank’s Red Hot Sauce are teaming up for one of the most exciting snacks to hit shelves recently. This May you will be able to munch on your favorite fish shaped snack with the bold taste of your favorite hot sauce. Like the hot sauce, the crackers will carry notes of vinegar and cayenne pepper.
Hot and spicy is the most-requested flavor for Goldfish on social media, according to a press release announcing the new product. Janda Lukin, chief marketing officer for Campbell Snacks — which owns Pepperidge Farm’s Goldfish. “This flavor is for the older, mature audience, who requested and can handle the heat,” said Lukin, who also revealed that the brand is working on additional flavors aimed at adults.
The RedHot flavor will be available in stores starting in May, while supplies last. For a limited time only!!