Taco Bell, in partnership with Uber Eats, has launched an innovative new product: the Cinnamon Twists Cereal. This cereal is a miniature version of the popular Taco Bell snack, featuring puffed corn twists sprinkled with cinnamon and sugar. This unique venture into the cereal market by Taco Bell marks a creative expansion of the brand’s offerings, combining the fast-food chain’s iconic menu item with a beloved breakfast format.
The Cinnamon Twists Cereal is available for a limited time, emphasizing its exclusive and special nature. Uber One members nationwide had an exclusive early access opportunity to order a box with no purchase necessary from January 16-18. Additionally, from January 16-22, customers in select cities including New York City, Chicago, Atlanta, Los Angeles, Miami, and Dallas could get a mini-cereal box with free delivery on any Taco Bell breakfast order placed by 11:00 a.m. on Uber Eats. There’s also a promotional deal where the first 500 Taco Bell Rewards Members could get a free box of the cereal as part of Tuesday Drops on January 23, 2024.
This launch is part of Taco Bell’s larger strategy to innovate and diversify its offerings. The fast-food chain has been actively experimenting with new products and retail presence, including a recent partnership with Kraft Heinz as its primary retail manufacturer. The move into the cereal market through an exclusive online channel like Uber Eats is a testament to the evolving nature of food marketing and consumer trends, especially in the era of digital food delivery services.
Here’s how to get the new product:
- From January 16-18, Uber One members nationwide will be able to order a box with no purchase necessary.
- From January 16-22, users in New York City, Chicago, Atlanta, Los Angeles, Miami and Dallas, can get the mini-cereal box with free delivery on any Taco Bell breakfast order placed by 11 a.m. on Uber Eats, while supplies last.
- The first 500 Taco Bell Rewards Members can also get a box of Cinnamon Twist Cereal for free as part of Tuesday Drops on January 23.
- From January 16-22, customers can redeem $5 off and free Cinnamon Twists with any Uber Eats Taco Bell breakfast order of $15-plus at participating U.S. locations while supplies last.