Corona wants to make sure it’s 5 o’clock all day long with their newest announcement. The beer company has revealed its plans to open an island off the coast of Colombia next year, hoping to help its customers disconnect from their devices and reconnect with nature.
“As a brand that’s so deeply connected with nature, we wanted to pay respect to and celebrate the natural environment that supplies our 100% natural ingredients,” the company’s Global Vice President Felipe Ambra said in a statement. “Our hope is that when guests return home, they’ll have fallen in love with nature again, and will be re-energized to be better global citizens in their communities.”
When staying on the island, guests will have their own private bungalows and enjoy all-inclusive resort benefits. The activities for the week include growing the food that will be consumed, teaching guests conscious consumption and sustainable living. Guests have the option to attend different classes that include yoga, star-gazing, and meditation.
Unfortunately, the only way you can get to the island is through winning a contest sponsored by Corona. There will be different ways to enter to win depending on where you’re from. The details haven’t yet been worked out, but residents of Argentina, Canada, Chile, Brazil, Paraguay, Guatemala, Colombia, Ecuador, South Africa, and Dominican Republic will be eligible.
People outside of those countries can bid on a trip to experience the island with nine friends, but U.S. residents are ineligible to bid in the CharityBuzz auction.
Auction proceeds benefit Oceanic Global, a nonprofit whose focus is ocean conservation. CharityBuzz estimates the value of the trip at around $50,000.