Ben & Jerry’s Announces New Ice Cream Bars Hitting Stores in Early 2026
Ben & Jerry’s is bringing a major new treat to freezers nationwide — and it’s perfect for ice cream lovers looking for premium, grab-and-go desserts. Beginning January 2026, the iconic brand will launch a new line of ice cream bars that pack all the beloved chunks and swirls fans know into a portable bar format.
A New Spin on a Classic Favorite
Ben & Jerry’s built its reputation on rich, chunky ice cream flavors like Cookie Dough and Chocolate Fudge Brownie, and now those same ingredients are being transformed into handheld bars. Each bar features super-premium ice cream filled with generous chunks and swirls, all coated in a chocolatey shell with crunchy cookie pieces — giving fans both texture and flavor in every bite.
This move marks Ben & Jerry’s return to the novelty bar segment, a format it has revisited over the years but hasn’t widely offered in recent times. https://www.benjerry.com
Five Flavors to Look Forward To
The new ice cream bars will launch in five distinct flavors, blending beloved classics with fun, modern twists:
- Cookie Dough – A timeless favorite with chewy dough and creamy vanilla ice cream
- Chocolate Fudge Brownie – Deep chocolate flavor with fudgy brownie pieces
- Strawberry Cheesecake – Fruity and creamy with swirls of cheesecake
- PB Pretzel – Sweet peanut butter meets salty pretzel bits
- Caramel Blondie – Buttery caramel notes and golden blondie chunks
These flavors combine two dessert elements — ice cream and bar candy — into one indulgent treat perfect for snacking or sharing. https://www.benjerry.com
Pricing & Where to Find Them
Ben & Jerry’s ice cream bars will be sold in multipacks of four 2.5-ounce bars, with suggested retail prices ranging from about $5.99 to $7.49. For fans who want a single bar, a single Cookie Dough bar will be sold at convenience stores as early as spring 2026 for around $3.99.
These products will roll out in freezer aisles nationwide, including grocery stores, big retailers, convenience stores, and specialty markets.
Free Sampling Events for Fans
To celebrate the launch, Ben & Jerry’s is hosting a series of free sample events around the country this December. The brand’s “Droppin’ Bars” event kicks off near Venice Beach on December 13 with giveaways, music, and games.
Beyond Los Angeles, more than 150 Scoop Shops nationwide will be handing out free ice cream bars on December 17, with over 20,000 bars expected to be distributed. This gives fans a chance to try the new products ahead of the official 2026 release.
Why This Matters
Expanding into ice cream bars marks a strategic move for Ben & Jerry’s as it enters the handheld novelty category, a growing segment within the frozen dessert industry driven by consumers seeking premium, convenient treats.
The new bars aim to deliver the same rich taste experience that fans love from pint flavors but in a more portable, on-the-go package — making them ideal for impulse buys, snacks on the move, or summer-style dessert cravings even in cooler months.
About Ben & Jerry’s
Ben & Jerry’s is an iconic ice cream brand known for its creative flavor combinations and generous mix-ins. Founded in 1978 in Burlington, Vermont, it has grown into a globally recognized company that blends indulgent desserts with a commitment to social values and activism. As part of The Magnum Ice Cream Company — which was spun off from Unilever in 2025 — Ben & Jerry’s continues to innovate while maintaining its reputation for bold flavors and premium ingredients.
Bottom Line:
Starting January 2026, ice cream fans can look forward to Ben & Jerry’s new line of ice cream bars featuring classic and creative flavors, chocolate-coated crunch, and plenty of chunks and swirls. With free sampling events planned in December and wide distribution next year, this launch could be one of the biggest frozen treat drops yet.
